The Lean Marketplace: A Practical Guide to Building a Successful Online Marketplace Business by Juho Makkonen

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The Lean Marketplace: A Practical Guide to Building a Successful Online Marketplace Business by Juho Makkonen PDF

Author: Juho Makkonen

Critical acclaim

“Juho and Cristóbal have written a practical in-the-weeds guide on marketplace execution that will prove invaluable for all entrepreneurs looking to start a marketplace. No
fluff, just actionable ideas.”
– Sangeet Paul Choudary, best-selling author of Platform Revolution and Platform Scale

“Building marketplaces can be hard. The Lean Marketplace is a very useful step-by-step guide to help entrepreneurs think through the challenges and solutions to create the next Uber or Airbnb.”
– Boris Wertz, Founder and General Partner, Version One Ventures

“Must read for every marketplace entrepreneur. I’m going to ask everyone in our team to read this book.”
– Bram de Zwart, Co-founder and CEO, 3D Hubs

“As I’m friends with both authors, I know first hand that the information in their book is hard won from long experience helping dozens of marketplaces succeed and consulting
the top experts from around the world. However, the quality and comprehensiveness of the content speaks for itself. It covers all the essentials of growing an online marketplace, and in the most straightforward way possible. It is an impressively practical, must read resource
for any current or aspiring marketplace entrepreneur. I can’t recommend it highly enough, but please see for yourself.”
– Neal Gorenflo, Co-founder of Shareable

“The essential guide to building an essential marketplace.”
– Tristan Pollock, Co-founder, Storefront, Partner, 500 Startups