Author: Daniel H. Pink
What motivates us to perform at our best? This transformative guide challenges conventional wisdom about motivation, offering a fresh perspective based on decades of scientific research. Moving beyond outdated ideas like carrot-and-stick incentives, the book reveals that true motivation stems from three essential elements:
Autonomy: The desire to direct our own lives.
Mastery: The drive to improve and excel in what matters to us.
Purpose: The need to contribute to something larger than ourselves.
Packed with actionable insights, real-world examples, and practical tools, this book is essential reading for anyone seeking to boost creativity, productivity, and engagement—whether at work, in school, or in personal pursuits.
By understanding and harnessing what truly motivates us, you’ll be equipped to build more fulfilling experiences, lead with purpose, and inspire others to achieve their best. If you’re ready to transform the way you think about motivation, this is your ultimate guide.
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