Number Go Up: Inside Crypto’s Wild Rise and Staggering Fall by Zeke Faux

The “endlessly entertaining” (Matt Levine) and “ludicrously compelling” (Evan Osnos) account of the crypto delusion, and how Sam Bankman-Fried and a cast of fellow nerds and hustlers turned useless virtual coins into trillions of dollars

“One of the greatest business stories of all time.”—A.J. Jacobs, bestselling author of The Puzzler

In 2021 cryptocurrency went mainstream. Giant investment funds were buying it, celebrities like Tom Brady endorsed it, and TV ads hailed it as the future of money. Hardly anyone knew how it worked—but why bother with the particulars when everyone was making a fortune from Dogecoin, Shiba Inu, or some other bizarrely named “digital asset”?

As he observed this frenzy, investigative reporter Zeke Faux had a nagging question: Was it all just a confidence game of epic proportions? What started as curiosity—with a dash of FOMO—would morph into a two-year, globe-spanning quest to understand the wizards behind the world’s new financial machinery. Faux’s investigation would lead him to a schlubby, frizzy-haired twenty-nine-year-old named Sam Bankman-Fried (SBF for short) and a host of other crypto scammers, utopians, and overnight billionaires.