INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group) 2nd Edition by Marty Cagan

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INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group) 2nd Edition by Marty Cagan

Author: Marty Cagan

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world?

Perhaps surprisingly, they do it very differently than most tech companies.

In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.

With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts.